The Chicken Rice Shop (TCRS) is kicking off its 26th anniversary in style with a nationwide brand refresh that goes far beyond a simple facelift. From a revitalised mascot and snazzy new staff uniforms to an updated menu and expanded merchandise—including its very own Sambal Chilli Crunch—TCRS is showing Malaysians that while its roots remain in that iconic plate of chicken rice, its ambitions have grown deliciously wider.
Yes, the Hainanese Chicken Rice still reigns supreme. But this anniversary is all about celebrating the rich tapestry of Malaysian flavours that have made TCRS a generational favourite. New menu stars include Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, BBQ Chicken Mayo Pai Tee, and Cakoi with Pandan Gula Melaka—each a playful nod to local tastes with a contemporary edge. Pair these with the brand’s new retail offerings, and you’ve got a TCRS experience that extends from the dining table to the pantry.
“For 26 years, Malaysians have welcomed us into their everyday lives—and we don’t take that for granted,” said Ms Jane Wong, Deputy General Manager of The Chicken Rice Shop Restaurants Sdn. Bhd. “This refresh is our way of saying: there’s always something new to love about TCRS, whether it’s a dish you haven’t tried or a jar of our sambal to spice up your home-cooked meals.”
But the celebration isn’t just about what’s new on the plate. TCRS is also reaffirming its promise to give back—a commitment that’s been simmering since 2000. Through its ongoing CSR initiative, the brand sponsors over 7,000 meals annually to orphanages, welfare homes, and nurseries across Malaysia. Because for TCRS, good food isn’t just for paying customers—it’s for every community that needs a warm meal and a little comfort.
From its first outlet in 2000 to more than 160 locations nationwide today, TCRS has grown into one of Malaysia’s most trusted homegrown casual dining names. And with an eye on the future, the brand is working to make its affordable, family-friendly dining experience even more accessible—bringing its flavours closer to where Malaysians live, work, and travel.
To share the anniversary joy with everyone, TCRS has launched its annual Merdeka campaign, running now through 20 September 2026. As a National Day treat, customers can enjoy a special RM16.90 Merdeka Combo featuring a Single Portion Chicken (Steamed, Roast, or Soy Sauce), Chicken Rice, a choice of Keropok Lekor or Penang Rojak, and a 12oz soft drink—proof that great local flavours don’t have to come with a hefty price tag.
“Twenty-six years in, we’re still the same Chicken Rice Shop Malaysians have trusted—we’ve just found more ways to serve them better,” added Ms Wong. “Whether it’s through new flavours, new merchandise, or our continued community efforts, we’re excited for the journey ahead.”
For more information, visit www.thechickenriceshop.com or follow TCRS on Facebook at https://www.facebook.com/thechickenriceshop/.
