The 22nd Malaysia International Halal Showcase (MIHAS) from Sept 23-26, 2026 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. The showcase commences with its signature International Sourcing Programme (INSP), facilitating over 4,000 scheduled pre-arranged meetings between Malaysian exporters and international buyers from 58 economies.
The INSP will once again serve as the primary growth driver, leveraging high-intensity B2B matchings to convert pre-vetted, high-intent global buyers into immediate export orders for Malaysian businesses. Demonstrating strong international demand, this year’s programme brings together around 450 buyers, including 50 premium buyers.
Participating buyers represent a balanced mix of traditional and non-traditional markets, highlighting the INSP’s global footprint. First-time participating economies, including Comoros and Rwanda, are tapping directly into Malaysia’s established Halal ecosystem to source high-quality products and services. As the global Halal market scales toward USD10 trillion by 2030, the INSP offers local exporters the strategic foothold needed to capture premium market share.
In terms of regional turnout, Northeast Asia and ASEAN anchor the buyer contingents, closely followed by expanding representation from Africa as a key non-traditional growth market. This broad multi-regional footprint underscores the widespread international demand for Malaysian Halal products and reinforces our standing as the premier global Halal hub.
“The INSP represents the core engine and ‘soul’ of MIHAS. With international buyers actively seeking high-quality Malaysian Halal products and services, our local SMEs must take full advantage of this platform. This strategic initiative has always served as a direct catalyst for local businesses, unlocking their access to high-value global trade networks and driving sustainable, long-term export growth”, stated Dato’ Seri Reezal Merican Naina Merican, Chairman of MATRADE.
“The commercial calibre of these buyers directly advances Malaysia’s export diversification. With premium buyers representing nearly RM700 billion in combined annual revenue, procurement spans beyond standard F&B into specialised ingredients, biotechnology, Islamic finance, logistics, and education, driving our shift toward services-led exports and deeper global supply chain integration”, he added.
