Some brands are more than just products, they are the taste of childhood, the snacks in our school bags, the treats shared during family gatherings, and the familiar comforts we still reach for today.
This August, Inside Scoop revives those cherished memories with the return of Lokal Legends 2026, its much-anticipated annual celebration of iconic Malaysian brands, reimagined as nine exclusive, limited-edition ice cream flavours.
This year’s line-up brings together an extraordinary mix of heritage and modern favourites:
- Berry’s Tiramisu Almond Chocolate – Berry’s signature tiramisu dark chocolate ice cream layered with rich fudgy chocolate and honey-roasted almonds.
- BOH’s Teh Tarik – An authentic tribute to 97 years of tea mastery, featuring BOH tea and condensed milk, swirled with brown sugar mochi.
- Farm Fresh’s Pistachio Yoghurt Crunch – Tangy yoghurt ice cream swirled with crunchy pistachio kunafa, made with homegrown dairy.
- Gardenia’s Choc-A-Lot Twiggies – Milk chocolate ice cream layered with bite-sized chunks of the beloved childhood treat, Gardenia Twiggies Choc-A-Lot.
- Mister Potato’s Choc Potato Chips N’ Cream – Creamy vanilla ice cream with ribbons of salted caramel, loaded with crunchy chocolate-coated Mister Potato chips.
- Oriental Kopi’s Kaya Butter Toast – Fragrant pandan kaya and brown butter ice cream layered with toasted crumbs, inspired by the classic kopitiam breakfast.
- Secret Recipe’s Chocolate Indulgence® – Decadent chocolate ice cream swirled with creamy custard, layered with chocolate hazelnut sauce and indulgent chocolate cake.
- Thumbs’ Peanut Butter Jelly – A modern twist on a nostalgic favourite, featuring creamy peanut butter ice cream with ribbons of blueberry jam.
- ZUS Coffee’s Ube Latte – Earthy ube ice cream swirled with chewy mochi bites, inspired by the beloved Ube series.
Since its debut, Lokal Legends has grown into one of Inside Scoop’s most anticipated annual campaigns, not just for the flavours, but for the stories and memories they represent.
Edmund Tan, Co-Founder of Inside Scoop, shared: “What started as a fun collaboration has become something people genuinely look forward to every year. We see customers guessing which brands will be featured, sharing wishlists, and getting excited about the reveal long before launch day. That excitement tells us something important—Malaysians have a deep emotional connection with local brands. Through Lokal Legends, we celebrate those bonds in a way that’s fun, nostalgic, and unmistakably Malaysian.”
This year’s brand partners echo that sentiment, each bringing their own heritage and passion to the table.
Oriental Kopi remarked: “Malaysia’s most loved flavours hold a special place in the hearts of our rakyat. Lokal Legends brings these familiar tastes together in a refreshing new experience while keeping our culinary heritage alive.”
Patrick Sim, Group CEO of Secret Recipe, added: “We’re thrilled to bring back the much-loved Chocolate Indulgence ice cream for this year’s edition. With both sides having worked closely on 13 different versions, our fans can rest assured this is the best it can be.”
Jennifer Sim, Head of Marketing at ZUS Coffee, said: “The incredible response to our Ube series last year showed how much our customers love this flavour. This year, we’re excited to partner with Inside Scoop to bring that Ube experience beyond the cup and into a scoop.”
This year’s campaign draws inspiration from a setting every Malaysian knows well: the supermarket. Aisle by aisle, these brands have accompanied Malaysians through everyday moments, from breakfast and tea breaks to festive gatherings and quiet indulgences.
To bring this vision to life, Inside Scoop transformed its Galeria SA Sentral outlet into the Lokal Legends Supermarket, complete with dedicated brand aisles, interactive story displays, tasting stations, and an immersive journey through Malaysia’s most cherished flavours.
For those who want to experience every legend, the 9-Scoop Party Pack brings all nine flavours together in one box, complete with an exclusive Lokal Legends Ice Cream Passport and sticker pack, perfect for collectors and flavour explorers alike.
From nostalgic classics to modern Malaysian icons, Lokal Legends 2026 is a delicious tribute to the brands that have shaped everyday moments for generations, one scoop at a time.
Lokal Legends 2026 will be available at all participating Inside Scoop outlets nationwide from 10 August.
