Experience the Heart of Thailand Without Leaving Malaysia: Amazing Thailand Fest 2026 Lands at Central i-City

Experience the Heart of Thailand Without Leaving Malaysia: Amazing Thailand Fest 2026 Lands at Central i-City

Get ready to swap your passport for a shopping bag because Thailand is coming to us! From June 26th to 28th, 2026, Central i-City in Shah Alam will transform into a vibrant hub of Thai culture, cuisine, and entertainment for the highly anticipated Amazing Thailand Fest 2026.

This isn’t just another food fair; it’s a full-blown cultural invasion curated by the Tourism Authority of Thailand (TAT) in collaboration with Central i-City. For three days, you can experience the “Land of Smiles” right in our backyard, enjoying everything from street food to traditional performances.

L-R] Natalie Yee, General Manager, Central i-City; Shun Wong, Asset Director Phuket & Malaysia Region, Central Pattana; Achara Wisuttiwongrat, Head of Corporate Marketing, Communication and Sustainability, Central Group; ⁠Wallaya Chirathivat, President of Central Group and Director Central Pattana Plc; Surasak Phancharoenworakul, Minister of Tourism and Sports , Thailand; Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand; Nithee Seeprae, Deputy Governor for Marketing Communications , TAT; ⁠Parichart Boonclai, Executive Director of the Marketing Services Department , TAT; Kittipong Prapattong, Deputy Governor for Digitalization, Research and Development , TAT

A Global Tour Makes Its Malaysian Debut

This marks a significant milestone, as the festival descends on Malaysia after making waves at prestigious Central Group locations across Europe, including Selfridges in London, KaDeWe in Berlin, and de Bijenkorf in Amsterdam. Being the first shopping centre in Southeast Asia to host this event, Central i-City is pulling out all the stops to ensure this is an unforgettable experience for Malaysian visitors.

What’s on the Menu?

At the heart of the festival is a sensory overload of Thai delights. Here’s a sneak peek at what you can expect:

  • The Thai Food Bazaar: Dive into a culinary adventure featuring authentic Thai cuisine and street food favorites. Think Pad Thai, Mango Sticky Rice, and all the vibrant flavors you crave.
  • Cultural Performances: Be mesmerized by the rich heritage of Thailand with traditional showcases like Nora, Phirom Ros Siam, and Pong Pai.
  • Celebrity Encounter: Thai entertainment fans, take note! Actor and singer Third Lapat will be making an exclusive appearance. Expect a live performance and a cooking demonstration that will definitely draw a crowd!

Beyond the Food: Family Fun and Themed Zones

Central i-City has curated special experiences to make this more than just a walk-through event.

  • The Sawasdee Lounge: Step into a Thai-inspired Floating Market setting. It’s the perfect spot to relax with Thai desserts, snacks, and refreshments while enjoying live busker performances and snapping photos in a vibrant lifestyle zone.
  • Activities for All Ages: Bring the whole family! The festival includes workshops, arts-and-crafts sessions, a Kids Muay Thai Workshop, and even Thai massage experiences. It’s a hands-on way to discover Thai culture that goes beyond the plate.

Exclusive Promotions You Won’t Want to Miss

To sweeten the deal, Central i-City is offering event-exclusive perks:

  • Spend & Sip: Shoppers who spend RM200 at participating stores can redeem a complimentary ChaTraMue Thai Tea.
  • Win a Trip to Phuket: The top five highest spenders during the festival will stand a chance to win a round-trip getaway to Phuket. Now that’s an upgrade!

A Word from the Organizers

Wallaya Chirathivat, President of Central Group, expressed her pride in bringing the festival to Malaysia: “As a Thai-rooted company, we are proud to help bring the warmth, creativity, and cultural richness of Thailand closer to Malaysian visitors, while strengthening the deep connection between our two countries.”

The Governor of the Tourism Authority of Thailand added that Malaysia remains a key tourism market, and this festival is a perfect opportunity for Malaysians to experience the hospitality that makes Thailand such a beloved destination.

Mark Your Calendars!

Whether you are craving authentic street food, looking to entertain the kids, or simply want to soak in a festive atmosphere, the Amazing Thailand Fest 2026 promises an unforgettable celebration.

Event Details:

  • Date: 26 – 28 June 2026
  • Time: 10:00 AM – 10:00 PM
  • Venue: Central i-City, Shah Alam

Don’t miss out on this chance to experience the spirit of Thailand—no flight ticket required!

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