UD Trucks and sole distributor partner Tan Chong Industrial Equipment Sdn Bhd (TCIE) have further strengthened market footprint with the recent opening of a new 3S (Sales, Service and Spare Parts) dealership center in Nilai, Negeri Sembilan, through a strategic collaboration with new private dealer Soon Seng Automobile Sdn Bhd.
The new center, located at Lot 109 on Jalan Platinum 5/5 in Pusat Perdagangan Nilai Impian, will provide a range of sales, services and parts support capabilities for UD Trucks’ growing customer base in the area. An event was held to celebrate the opening of the new 3S center, which was attended by the management teams of UD Trucks, TCIE and Soon Seng Automobile.
UD Trucks Region Director for Southeast Asia & East Asia Keiichiro Ochiai shared, “We are proud to welcome Soon Seng Automobile into our growing dealership network. The opening of this new 3S center reflects UD Trucks’ continuous mission to provide high-quality, innovative commercial vehicles that fleet operators and businesses demand today. We are fully committed to our role as an innovation leader in the transport world, and we take pride in being a valued partner driving productivity for our customers and better life for societies.”
Soon Seng Automobile Sdn Bhd Director, Edmund Chan in his speech during the event said, “Soon Seng Automobile was established in 1978 and for nearly 50 years, we have been dedicated to serving the Malaysian transport industry. This new dealership marks another new and significant chapter in our company’s journey. We look forward to bringing our collective strengths to keep our customers’ businesses moving through the supply of UD Trucks’ smart logistics and reliable aftermarket support.”
The new 3S center offers enhanced customer engagement experience and UD Trucks’ full range of commercial vehicles, from the light-duty Kuzer, medium-duty Croner to the heavy-duty Quester. The facility is equipped with four service bays that can cater for truck maintenance and repair, special technical diagnosis tools, and a full inventory of UD Trucks genuine parts.
In conjunction with the opening, a vehicle handover ceremony was held for two customers. Logisteed Malaysia Sdn Bhd, a total logistics services provider and an existing UD Trucks customer, received three UD Quester trucks. Meanwhile, LLC Infra Sdn Bhd, an engineering and construction development company and a new UD Trucks customer, took delivery of two UD Croner trucks.
TCIE Chief Operating Officer Loh Thim Choy remarked, “TCIE is glad to have Soon Seng Automobile as the partner of choice in our quest to further expand our UD Trucks’ dealer network. Being close to our customers is very important and the industrial area of Nilai is efficiently supported by excellent highway connectivity and surrounding commercial developments. Through this new 3S center and our shared passion for quality, service excellence and customer satisfaction, we anticipate strong growth potential from new and existing client relationships.”
Loh added that customers will not only have better access to experience UD Trucks’ products first-hand, but can also gain more value for their business through the comprehensive UD Extra Mile Services consisting of genuine parts, service agreements and 24/7 Roadside Assistance for sustained uptime.
