Daikin Malaysia Sales & Service Sdn. Bhd. (“Daikin Malaysia”), a premier provider of cutting-edge air conditioning and indoor air quality solutions, has officially entered into a strategic collaboration with Usun Holding Sdn. Bhd. (“Usun Holding”). The memorandum of understanding (MoU) signing marks a pivotal moment in the two organizations’ relationship, underscoring their mutual commitment to innovation, sustainable development, and enhanced value creation for customers and stakeholders.
The formal signing ceremony was led by Mr. Lawrence Song Yew Beng, Managing Director of Daikin Malaysia Sales & Service Sdn. Bhd., and Mr. Lee Wai Kok, General Manager, alongside Mr. Austin Phuah, Managing Director of Usun Holding Sdn. Bhd., and Mr. David Yeong Wei Loon, Project Director of Usun Holding Sdn. Bhd.
The event was witnessed by Datuk Lee Chong Haw, Local Giants Programme Advisor of Selangor Football Club, and Mr. Aladdin Mostafa, Chief Operating Officer of Selangor Football Club, adding further prestige to the occasion.
Mr Aladdin Mostafa, Chief Operating Officer of Selangor Football Club
Datuk Lee Chong Haw, Local Giants Programme Advisor of Selangor Football Club
(From Bottom Left)
Mr Lee Wai Kok, General Manager of Daikin Malaysia Sales & Service Sdn. Bhd.
Mr Lawrence Song, Managing Director of Daikin Malaysia Sales & Service Sdn. Bhd.
Mr Austin Phuah, Managing Director of Usun Holding Sdn. Bhd.
Mr David Yeong, Project Director of U Sun Holding Sdn. Bhd.
This alliance combines Daikin Malaysia’s world-class expertise in advanced air conditioning technologies and energy-efficient systems with Usun Holding’s robust business network, deep industry experience, and strong market capabilities. Together, the two companies aim to generate powerful synergies that will accelerate business growth, sharpen competitive advantage, and unlock fresh opportunities in today’s fast-evolving marketplace.
As industries navigate shifting consumer expectations and tightening sustainability standards, both Daikin Malaysia and Usun Holding view this partnership as a strategic imperative. The collaboration creates a platform for leveraging complementary strengths, exchanging technical and market insights, and piloting innovative approaches that elevate customer experience while making a positive contribution to industry advancement.
Beyond commercial objectives, this partnership reflects a shared vision for a future anchored in trust, innovation, and mutual success. By deepening cooperation and integrating their respective expertise, Daikin Malaysia and Usun Holding plan to roll out initiatives that drive business transformation, improve operational efficiency, and respond effectively to the changing needs of customers and the wider community.
Both organizations also reaffirm their dedication to sustainable business practices and long-term value creation. This agreement is expected to serve as a springboard for future joint efforts aimed at strengthening the industry ecosystem, fostering continuous innovation, and contributing to a more resilient and prosperous business environment.
Mr Aladdin Mostafa, Chief Operating Officer of Selangor Football Club
Mr Lee Wai Kok, General Manager of Daikin Malaysia Sales & Service Sdn. Bhd.
Mr Lawrence Song, Managing Director of Daikin Malaysia Sales & Service Sdn. Bhd.
Mr Austin Phuah, Managing Director of Usun Holding Sdn. Bhd.
Mr David Yeong, Project Director of U Sun Holding Sdn. Bhd.
Datuk Lee Chong Haw, Local Giants Programme Advisor of Selangor Football Club
Quotes from Leadership
Speaking at the signing ceremony, Mr. Lawrence Song, Managing Director of Daikin Malaysia, emphasized:
“At Daikin, we are driven by our mission of ‘Perfecting the Air.’ But beyond that, we aim to perfect the entire living experience — from comfort to convenience, from energy savings to air quality. Through this collaboration, homeowners will enjoy Daikin’s latest inverter air conditioning solutions, designed by Malaysians, manufactured in Malaysia, and used by Malaysians.”
Mr. Austin Phuah, Managing Director of Usun Holding Sdn. Bhd., also expressed enthusiasm about the partnership:
“We are excited to collaborate with Daikin, a globally recognized brand known for its quality and innovation. We believe this partnership will create mutual value and strengthen the relationship between our two organizations. I would like to express our sincere appreciation to Daikin for your trust and support. We look forward to building a successful, long-term partnership together.”
As both companies embark on this new chapter, they remain steadfast in their commitment to cultivating lasting relationships, delivering superior customer experiences, and achieving sustainable growth that benefits employees, business partners, stakeholders, and the community at large.
