Malaysian natural self-care and aromatherapy brand Claire Organics has marked a significant milestone in its 14-year journey with the grand opening of its first flagship store at 1 Utama Shopping Centre. The celebration, which took place from July 10 to 12, drew a strong turnout of business partners, media representatives, bloggers, content creators, loyal customers, and friends of the brand.
The new store, located at Lot S222E & S222F in the Old Wing, Level 2, will serve as more than a retail outlet—it is designed as a self-care experience space for product discovery, aromatherapy education, workshops, VIP events, and community activities.
A Family Affair at the Ribbon-Cutting
The official ceremony began promptly at 12:00 PM on July 10, with guests welcomed by refreshments before the ribbon-cutting. Founder Louise Chu led the ceremony alongside Chief Operating Officer Kirstie Chu (her younger sister) and other family members. The moment carried deep significance, as Claire Organics was founded out of Louise’s love for her family and named after her daughter, Claire.
Louise became visibly emotional during the ceremony as she embraced her parents and thanked them for their patience, understanding, and unwavering support.
“Claire Organics began with love for my daughter, but it was the love and strength of my family that helped me continue. Today, I am not cutting this ribbon alone. I am cutting it with the people who carried this dream with me,” Louise shared.
Double Recognition at SOBA Awards
A major highlight of the day was the presentation of two honours from the Star Outstanding Business Awards (SOBA):
- Gold Award for Best in E-Retail – recognising Claire Organics’ achievements in digital retail and customer engagement
- Silver Award for Best Green Initiative – acknowledging the brand’s ongoing commitment to sustainability
The presentation became especially meaningful when Louise’s parents were invited on stage to personally present the trophies and certificates to her.
“To receive these awards from my parents, who have witnessed every challenge and every step forward, means more to me than words can express,” Louise shared.
‘Discover Malaysia by Claire’ Perfume Collection
In conjunction with Visit Malaysia 2026, Claire Organics launched Discover Malaysia by Claire, a limited-edition designer perfume collection inspired by six Malaysian destinations:
- Citrus Bloom, Penang – A radiant citrus floral inspired by Penang’s sunlit charm and living heritage
- Urban Musk, Kuala Lumpur – A musky woody scent capturing the city’s modern pulse and quiet sensuality
- Vetiver Rain, Sabah – A fresh earthy scent inspired by rainforest mist and Sabah after rain
- Tea Whisper, Cameron Highlands – A delicate tea floral reflecting the misty calm of the highlands
- Sunny Sea, Langkawi – A glowing solar aquatic inspired by salty breezes and island freedom
- Nyonya Heirloom, Malacca – A warm floral spice amber honouring Peranakan heritage and timeless elegance
Six destinations. Six stories. Six emotions bottled in scent.
Three Days of Public Activities
The grand opening celebration featured three public activities, each limited to the first 100 participants:
- Day One (July 10): Complimentary DIY aromatherapy perfume workshop
- Day Two (July 11): Pure Lavender Essential Oil at RM1
- Day Three (July 12): Exchange an empty full-size wellness, skincare or aromatherapy bottle for a full-size mystery gift
All three activities received an enthusiastic response, with long queues forming around the flagship store. Customers who spent RM199 also received a complimentary limited-edition Malaysia perfume and a lucky draw entry, with a GINTELL massage chair as the grand prize.
A New Chapter
With the opening of its first flagship store, two SOBA Awards, and the launch of its first Malaysia-inspired designer perfume collection, Claire Organics continues to strengthen its position as a homegrown Malaysian brand built on family, innovation, sustainability, and kindness.
Store Details:
Claire Organics Flagship Store
Lot S222E & S222F, Old Wing, Level 2
1 Utama Shopping Centre, Petaling Jaya
Opening Hours: 10:00 AM – 10:00 PM daily
Website: www.claire.my
Social Media: @claireorganics
