CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or the “Company”, KLSE: 5336), a Healthy Home Creator, announced recently the launch of its Associate Sales Partner (ASP) Structure, designed to strengthen and expand its omni-channel distribution strategy. The launch is marked by the signing of agreements with four independent businesses as its first ASPs. Through these collaborations, the Company aims to reach more customers across Malaysia and foster healthier, happier lifestyles.
“The ASP Structure opens more ways for businesses to grow with CUCKOO Malaysia. We welcome businesses that want to focus on selling CUCKOO products and services, as well as those looking to add our ecosystem of wellness solutions to their existing offerings. Through these collaborations, we aim to create more income opportunities and drive further growth for the Company over time, while helping more Malaysians become #SAMASAMAHealthier,” said Mr. Hoe Kian Choon (KC Hoe), CUCKOO Malaysia’s Non-Independent Executive Director and Chief Executive Officer.
ASPs are independent, registered businesses authorised as the Company’s business associates to sell CUCKOO products and services. They manage their own sales teams and business arrangements, while CUCKOO Malaysia continues to operate as the sole and exclusive distributor of CUCKOO-branded products in Malaysia, Singapore and Brunei. The Company will also continue to introduce innovative products and services to enrich its ecosystem of wellness solutions and meet customers’ evolving needs.
Kick-starting the ASP network, the Company has signed agreements with four companies. Three of the ASPs were established by existing CUCKOO sales leaders and teams, while another ASP brings an additional business and sales team into the network.
The Company welcomes entrepreneurs and businesses of all sizes across sectors to join its sales network through its newly launched ASP Structure. These include, but are not limited to, insurance, telecommunications, retail and general trade businesses, from neighbourhood shops to larger networks. Businesses that join CUCKOO’s sales network can introduce CUCKOO Malaysia’s ecosystem of wellness solutions through their existing outlets and sales channels, or build a sales operation focused on CUCKOO products and services.
Through these collaborations, CUCKOO Malaysia aims to reach new customer groups and locations, making its ecosystem of wellness solutions more accessible. Participating businesses can broaden their offerings and explore additional sources of income, while the expanded network provides a foundation for the Company’s long-term growth.
Businesses interested in becoming an Associate Sales Partner can visit www.CUCKOO.com.my/ASP for more information.
