Seoul Garden Group (“Seoul Garden”), one of the region’s longest-standing Korean Halal dining brands, proudly commemorates its 43rd anniversary this August—a milestone that celebrates more than four decades of serving generations with warm hospitality, evolving flavours, and the joy of shared dining.
Since its founding, Seoul Garden has become a cherished part of countless family reunions, birthday feasts, and casual get-togethers across Malaysia. This anniversary is not just a reflection of the brand’s longevity, but a tribute to the customers who have made every meal memorable.
1. Mr Davy Wee, Chief Strategy Officer of Seoul Garden Group
2. Mr Siow Yong Wu, Chief Operating Officer of Seoul Garden Group
“For 43 years, we’ve had the honour of being part of our customers’ most treasured moments—from lively family celebrations to quiet catch-ups over sizzling barbecues. These shared experiences are the heart of our journey. As we mark this anniversary, our commitment remains simple: to create joyful dining experiences that bring people closer and inspire new memories,” said Mr. Davy Wee, Chief Strategy Officer of Seoul Garden Group.
A Dining Experience Built for Connection
At the core of Seoul Garden’s enduring charm is its interactive, communal dining concept—where friends and family gather around smokeless grills and bubbling hotpots to cook, eat, and bond. From signature marinated meats and fresh seafood to hearty soup bases and an extensive buffet spread, every dish is crafted to be enjoyed together.
While the brand has continuously evolved its menu with premium offerings and enhanced dining experiences, it has never strayed from the communal spirit that has made it a beloved destination for Malaysians of all ages.
Anniversary Rewards and Special Promotions
To express gratitude to its loyal customers, Seoul Garden is launching a series of exciting anniversary deals and campaigns throughout the celebration period:
- RM4.30 Anniversary Specials – Selected items at an unbeatable price.
- Buy 4 Pay 3 Weekday Lunch Buffet – Perfect for group lunches.
- Dine & Win Campaign – Spend a minimum of RM250 in a single receipt for a chance to win attractive prizes from a total pool worth RM300,000.
- Up to 43% Off for Birthday Celebrants – Exclusive discounts for those celebrating their special day.
- Group Dining Discounts – Unlock additional savings for family reunions, office parties, and gatherings with loved ones.
Expanding the Korean Dining Experience
Recognising shifting consumer preferences, Seoul Garden has diversified its brand portfolio to cater to different dining occasions and audiences:
- Seoul Garden Hotpot – A more personalised hotpot experience.
- Seoul Garden Korbi Grill – A contemporary Korean barbecue concept tailored for younger diners.
- K-Jjang by Seoul Garden Group – A virtual brand delivering Korean favourites straight to customers’ doors.
These complementary concepts allow the Group to serve a wider audience—from long-time patrons and families to a new generation of Korean cuisine lovers.
Strengthening Nationwide Presence
Seoul Garden continues to expand its footprint across Peninsular and East Malaysia, with growing operations in Sabah and Sarawak under its Buffet, Hotpot, and Korbi Grill banners. Confident in the long-term potential of Malaysia’s Korean dining sector, the Group remains dedicated to making authentic, Halal Korean cuisine accessible to communities nationwide.
Looking Ahead
As Seoul Garden steps into its next chapter, its mission remains steadfast: to create meaningful dining experiences that unite people. While menus and concepts may evolve, the brand’s promise endures—great food, warm moments, and memories worth sharing.
After 43 years, the best stories are still being written around the table.
