International fashion brand CERRUTI 1881 has marked a significant milestone in its Malaysian retail journey with the relaunch of its kiosk at IOI City Mall, Putrajaya. Making Malaysia the first market worldwide to debut the brand’s new kiosk design concept, the event also featured the unveiling of the Fall/Winter 2026 (FW26) watch collection, highlighted by a special appearance from Malaysian actor Aedy Ashraf.
Centred around the theme ‘A New Chapter’, the refreshed kiosk offers a contemporary interpretation of CERRUTI 1881’s design philosophy. The transformation introduces a restyled brand logo with a new typeface, a streamlined single-walkway layout, and expansive illuminated glass displays spanning nearly the entire wall. These elements create a refined retail environment that brings the timepieces into sharp focus while preserving the brand’s signature sophistication.
The relaunch also celebrates the brand’s longstanding partnership with A.D. Time Sdn Bhd, which has served as the distributor in Malaysia since 2005.
“As we continue to grow CERRUTI 1881 in Malaysia, we remain committed to bringing our customers exciting collections and better retail experiences,” said Mr MB Lim, Executive Business Director of A.D. Time Sdn Bhd. “This relaunch represents an opportunity to strengthen our connection with Malaysian consumers by creating a more engaging and personalised shopping experience. Ultimately, we want customers to feel inspired when exploring our collections and find timepieces that reflect their individual tastes and lifestyles.”
Complementing the new retail concept is the FW26 watch collection, which draws inspiration from CERRUTI 1881’s heritage of merging Italian creativity with Parisian elegance. The collection features contemporary designs and contrasting silhouettes, offering timepieces that reflect individual style.
A standout piece is the CERRUTI 1881 Lucardo, a men’s automatic timepiece defined by its bold architectural design and intricate mechanical detailing. Featuring a layered, open-worked dial with industrial-inspired elements, contrasting rose gold-tone accents, and a textured strap, the Lucardo offers a contemporary take on masculine sophistication—perfect for both formal and casual styles.
Offering a contrasting expression of elegance is the CERRUTI 1881 Norcia Mini, a women’s timepiece inspired by classic jewellery design. Its delicate oval-shaped case, crystal-set bezel, and intricate multi-link bracelet create a refined silhouette. A standout variation features an emerald-green sunray dial complemented by gold-tone detailing and Roman numeral markers, blending classic influences with modern styling.
Adding a local touch to the celebration, actor Aedy Ashraf joined as a special guest, reflecting the connection between fashion, accessories, and personal expression.
“For me, a watch is more than just something that tells the time. It’s also part of how I express my personal style,” said Aedy Ashraf. “What caught my attention about the CERRUTI 1881 Lucardo is its bold design and the intricate mechanical details on the dial. I like how it makes a statement without being too over the top, and I can see it complementing both formal and casual looks.”
Founded in 1967 by the late Italian designer Nino Cerruti, CERRUTI 1881 continues to balance tradition and innovation, exploring new interpretations of design while remaining connected to its heritage.
The refreshed CERRUTI 1881 kiosk is located at Lot LG-K2, Lower Ground Floor, IOI City Mall, Putrajaya. The CERRUTI 1881 Lucardo is priced between RM1,999 and RM2,099, while the Norcia Mini retails between RM1,499 and RM1,559.
For more information on the FW26 watch collection, customers may visit CERRUTI 1881 kiosks across Malaysia or follow A.D. Time Malaysia on Instagram (https://www.instagram.com/adtimemy/) and Facebook (https://www.facebook.com/adtimeMY/).
