The Malaysia Retail Chain Association (MRCA) has officially announced a major rebranding of its flagship annual exhibition. Marking a decade of industry evolution and growth, Franchise Expo Malaysia (FEM) will now be known as RETAIL EXPO, reflecting a more inclusive and comprehensive approach to the modern business ecosystem.
The rebrand was unveiled at the exclusive “Franchise Expo Malaysia Appreciation & Unveiling of 2027” event held at KL Wellness City Gallery. The milestone 10th edition will take place from 15 to 17 July 2027 at the Kuala Lumpur Convention Centre (KLCC).
Guided by the tagline “Connect, Discover, Grow,” RETAIL EXPO is designed to reflect the dynamic nature of today’s retail landscape. It offers a future-forward platform for businesses to forge meaningful partnerships, explore innovative tech-driven solutions, and accelerate brand expansion across competitive regional markets.
Since its inception in 2016, the expo has rapidly become one of Southeast Asia’s fastest-growing retail and franchise marketplaces. Over the past decade, it has consistently generated an annual business transaction value exceeding RM500 million, drawing tens of thousands of trade visitors, investors, and international delegations from more than 10 countries each year.
In response to rapid technological advancements and shifting consumer behaviours, MRCA is broadening the exhibition’s scope beyond traditional retail and franchising.
The rebranded RETAIL EXPO will serve as an all-encompassing nexus uniting retail brands, franchisors, technology solution providers, digital commerce pioneers, entrepreneurs, and key industry leaders.
“The retail sector is undergoing a profound structural shift. Technology and digital adoption are no longer secondary options — they are core components of retail operational resilience and brand growth,” said MRCA President Dato’ Liew Bin.
“From FEM to RETAIL EXPO, this decade-long journey reflects MRCA’s unwavering commitment to evolving alongside the industry. This flagship exhibition has cultivated many successful entrepreneurs and created millions of job opportunities for Malaysians. Looking ahead, the upcoming 10th Edition will further cement its status as the platform to empower retail businesses for the next era of commerce,” he added.
The event was also attended by Mr. Liang Foo Kuan, Organizing Chairman of RETAIL EXPO 2027, along with the organizing committee, MRCA council members, sponsors, and participating exhibitors.
Established in 1992, MRCA works to reinforce Malaysia’s positioning as a vibrant commercial hub and a strategic gateway for regional franchise and retail expansion into Southeast Asia.
For more information on exhibition booths, sponsorship packages, and visiting details for RETAIL EXPO 2027, please visit the official MRCA portal or contact the exhibition secretariat.
